August 2010
2 posts
4 tags
Should CPG companies invest in mobile marketing...
I am positive that this is a widely discussed topic in a CPG company - should we reach our consumers on their mobile phone?
Retailers have it easy. They control the POS, and hence get a 360’ view of a consumer (in this situation, a shopper). But, in the case of CPG companies, how does reaching the consumers on their mobile phone benefit them?
Well, here is my two cents: CPG should...
coreyjay asked: With regards to mobile marketing... As smart phones rise in popularity, isn't the concept of mobile marketing integrating more and more with regular digital marketing? For example, I see unsolicited text campaigns as an analog to the old "punch the monkey" pop-up ads which were replaced by contextual advertising and more low key, passive measures. This seems to be the trend in...
May 2010
2 posts
3 tags
Mobile marketing strategy - best practices
Over the past month or so, I have had several meetings with digital marketing teams in both retail and CPG companies. The original premise of my meeting was to demo/pitch our (eCO - eXtendMobility Consumer Outreach) interactive mobile marketing/analytics platform and services. So far, the responses have been good; we are in next level discussions with most of our prospects. But, I was pleasantly...
Lifestyle problem
We all live a digitally connected lifestyle, right? We broadcast our likes, dislikes, our vacation pictures and even our real-time location.
Why do we still have to explicitly specify our preferences every-time we shop?
Why are we still expected to sift through coupons (paper or digital) at the time of purchase? Don’t they know my shopping preferences or my transactional history?
Come on,...
April 2010
2 posts
Is there something called mobile-SEO?
Why not think about browser as OS and start integrating all the apps (native and mobile browser-Safari, Opera, etc) into the mobile search. If you do this then you can view content (both long-tail and short-tail) on any of the apps (native apps or browser app).
From consumer experience point of view, this paradigm helps to make the discover-ability and consumption of online content easy and...
9 tags
Mobile Browser vs Mobile Apps (round 4.0)
Well, you must be wondering how did I come up with “round 4.0”. To the best of my knowledge, this discussion started with the advent of iPhone, and Apple recently announced the OS version 4.0 which will be released this summer, hence the name.
This browser vs app battle has become an arcane topic of discussion in the blogosphere, conferences, special interests groups and other...