August 2010
2 posts
4 tags
Should CPG companies invest in mobile marketing...
I am positive that this is a widely discussed topic in a CPG company - should we reach our consumers on their mobile phone?
Retailers have it easy. They control the POS, and hence get a 360’ view of a consumer (in this situation, a shopper). But, in the case of CPG companies, how does reaching the consumers on their mobile phone benefit them?
Well, here is my two cents: CPG should...
coreyjay asked: With regards to mobile marketing... As smart phones rise in popularity, isn't the concept of mobile marketing integrating more and more with regular digital marketing? For example, I see unsolicited text campaigns as an analog to the old "punch the monkey" pop-up ads which were replaced by contextual advertising and more low key, passive measures. This seems to be the trend in...