My voice - With regards to mobile marketing… As smart phones rise in popularity, isn’t the concept of mobile marketing integrating more and more with regular digital marketing? For example, I see unsolicited text campaigns as an analog to the old “punch the monkey” pop-up ads which were replaced by contextual advertising and more low key, passive measures. This seems to be the trend in mobile as people move away from push marketing and move toward advertising on optimized-for-mobile websites and apps. Other avenues, like QR codes and augmented reality integration really seem too young to judge at this point… Would like to know your thoughts.

Nokia is better than Motorola, iPhone is ground-breaking, Android is going to change the OEM dynamics..
WML, XHTML, Bluetooth, Objective-C, Symbian, Android, iPhone... the list goes on and on and on. It was my life for over 10 years and it is still playing a major part in my career. But, I have moved on. Crossed over to the other side. I am one of the consumer now, at least from this blog point of view. I want to look at these technologies and see how it impacts my day to day life, how it simplifies my problems and how it enhances my lifestyle. I will give my two-cents around how they should help me. I hope my perspective engages you to contribute to the discussion.

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coreyjay asked

With regards to mobile marketing... As smart phones rise in popularity, isn't the concept of mobile marketing integrating more and more with regular digital marketing? For example, I see unsolicited text campaigns as an analog to the old "punch the monkey" pop-up ads which were replaced by contextual advertising and more low key, passive measures. This seems to be the trend in mobile as people move away from push marketing and move toward advertising on optimized-for-mobile websites and apps.

Other avenues, like QR codes and augmented reality integration really seem too young to judge at this point...

Would like to know your thoughts.

I kind of agree with your concept regarding mobile marketing trends. Mobile marketing will become the largest consumer of digital marketing efforts/dollars, it is inevitable. We see trends all around us. Take for example - Mobile browsing is going to out pace desktop browsing by 2013. In the next 2 + years Mobile marketing adoption will re-define a lot of marketing paradigms and will force digital marketers to re-visit their marketing plans and re-think their approach to integrate mobile into the marketing mix.

Be it QR code or augmented reality, the most important aspects of mobile marketing are - relevancy, location and connection to commerce. I personally feel the QR codes have far more reach than augmented reality. I feel that AR will continue to be a niche player in the marketing domain.

My personal mantra for mobile marketing is - know your consumer before your try to reach them. QR codes or AR or mobile coupon, let the customer tell you what he/she would prefer… Listen to them.